Fortnum & Mason Customer Acquisition

The Grand Dame of Piccadilly got a facelift in our customer acquisition campaign. Press ads ran in the weekend supplements of the major broadsheets, supported by digital escalator panels, taxi media, DM and eDM.

November press execution:

(please click to enlarge)

December press execution:

Fortnum & Mason Christmas Catalogue

For fans of Fortnum's, the Christmas catalogue celebrates tradition. So product pages were interspersed with quirky snippets from Christmas past at Fortnum's, illustrated by man-of-the-moment, artist Rob Ryan.

Christmas press ads for the store were just as dainty and distinctive.

Borders In-Store Communication

With ever-changing seasonal campaigns, POS at Borders lacked a consistent look and feel. To de-clutter and build brand, we developed a simple communication template for them, including a new tagline (Borders for Everyone), visual identity and message hierarchy. The summer campaign rolled out across all elements of store signage, and proved a hit with staff and shoppers alike.

Borders Christmas Campaign

In a first for Borders, their campaign the following Christmas showcased original photography, rather than hackneyed stock shots.

Borders Idents for Sky Arts

This series of idents for Sky Arts dramatises the idea of escapism – encouraging people to lose themselves in a good book and let their thoughts float away like origami boats, planes or butterflies.

My Action for Children Website

Last year, Action for Children launched a ground-breaking new website that allows donors to choose exactly where and how their money is spent – and best of all, to see the results of their generosity. Warm glow guaranteed...

In its first two weeks alone, the site raised £46,000 for the charity, gathered widespread media coverage and garnered praise from the most powerful member of the Twitterati, Stephen Fry.

To visit the My Action for Children website, click here.

UNICEF Mobile Giving

Another pioneering project, this time for UNICEF.

For the first time ever, people are able to make monthly donations from their mobile phone and 'meet' the children they're helping through inspiring mobile content.

Being Girl Website

Procter & Gamble's teen femcare site dishes the dirt on sex, periods and the nitty-gritty of growing up.

To visit the website (re-skinned, but with the same content), click here.