Borders In-Store Communication

With ever-changing seasonal campaigns, POS at Borders lacked a consistent look and feel. To de-clutter and build brand, we developed a simple communication template for them, including a new tagline (Borders for Everyone), visual identity and message hierarchy. The summer campaign rolled out across all elements of store signage, and proved a hit with staff and shoppers alike.

Borders Christmas Campaign

In a first for Borders, their campaign the following Christmas showcased original photography, rather than hackneyed stock shots.

Borders Idents for Sky Arts

This series of idents for Sky Arts dramatises the idea of escapism – encouraging people to lose themselves in a good book and let their thoughts float away like origami boats, planes or butterflies.