Fortnum & Mason Customer Acquisition

The Grand Dame of Piccadilly got a facelift in our customer acquisition campaign. Press ads ran in the weekend supplements of the major broadsheets, supported by digital escalator panels, taxi media, DM and eDM.

November press execution:

(please click to enlarge)

December press execution:

Fortnum & Mason Christmas Catalogue

For fans of Fortnum's, the Christmas catalogue celebrates tradition. So product pages were interspersed with quirky snippets from Christmas past at Fortnum's, illustrated by man-of-the-moment, artist Rob Ryan.

Christmas press ads for the store were just as dainty and distinctive.